“Advertising and Marketing research Myths”
Advertising and Marketing research Myths that should be considered when advertising and marketing your website.
Advertising and marketing research can be as simple as chatting with customers,as complex as surveying a nationally
projectable sample of customers and prospects. Here at https://www.cyourad.com we are exposing and telling some
things that are a myth in the advertising and marketing field. Marketing research tells marketing management about the
problems people have with products, with the services, with companies. It helps management estimate the market’s
size,position a product,advertise it, and price it.
Just as Advertising and marketing research can be modest or elaborate,managers(often in smaller organizations) may
find it intimidating or (often in large companies) rely on it unduly. The Advertising and Marketing research is a tool; like
any tool, one can use it appropriately or ineptly.
The tool comes in many shapes,Survey research- the most common type of serious marketing research-does have one
built-in problem: Sample sizes must be large enough to make stable projections. If it is polling a random sample of 1000
Americans,how many people must you poll to forecast a state election with the same level of precision??
The sample still must be around 1000 people,where the state is Alabama or New York. Although this is not intuitively
obvious, it’s law of sampling statistics that can be confirmed by talking to any statistician. Here at http;//www.cyourad.com
we do at random times do a sample of prospects that come to this site to see what is bringing them here to
https://www.cyourad.com.The issue comes up when a company like ours looks at the budget and says, “Well,since we can’t
afford to interview 1000 or even 500 people,let’s do a survey among 75 and hope for the best.” Because the results will
be drivel in most cases,and since we don’t know any way to adjust drivel to make it useful, the company is better off
spending the limited research budget on something else.
A family that owns a business,for example,could sit around the dining room table and discuss their firm’s best target… or
the best positioning… or what they could do to improve customer service. These people could talk about advertising and
marketing issues in a small organization and hit upon a good ideal or solution–certainly a more cost -effective solution-
such as a full blown market study. We do not think an organization needs to commission a survey every time it has a
market research challenge, particularly a survey that has more problems than promise. So here at https://cyourad.com
we do a lot of research on Advertising and looking at all kinds of traits and marketing solving. You can visit our site for
many articles on Advertising and Marketing and if you would like you and post any results you may have encountered
yourself. Well book mark us here at https://www.cyourad.com
