Content Marketing Metrics: Which Matter, Which Do Not

SAmple data related to content marketing is available with companies. Yet, most of them lack the processes to analyze, compile and report it. So, they do often stay unsuccessful in finding a meaning that supports business objectives.

There’s a worse part. Some firms have a very surface-level understanding of their KPIs (marketing). Others misreport metrics. One may question how these companies justify their actions without a proper definition of VALUE?

A relative immaturity exists in the world of content marketing. Even though 79 percent of B2B marketers have a set strategy, only 49 percent qualify as mature.