Free tips for a Great Social Media Marketing Campaign

Free tips for a Great Social Media Marketing Campaign
Social media can be a driver of website traffic, using social media marketing campaign can be a huge gain in website traffic. It make awareness of your business and who you are and what you do.Naturally it will create new leads and sales.
Social media Marketing campaign if not used properly can be a monster also. It can take your time and if your not using it poper and getting results then it can be very costly to you. Having a good plan and sticking with one social media to began with is the smart way to do it.

How do you prevent it from using all your time. Take note and keep that from happening? Simple: treat social media marketing with the same discipline and level of planning as any other marketing. Use the tools that are free online. Like Twitter. it has a robo setup where you can have your ad or what your marketing robo for you. Don’t just engage in random just to keep sending tweets, make them useful. Instead, plan and execute a real marketing campaigns.
Here are some tips for a great social media marketing campaign:

1. Define your goal – in detail, when i say detail know your goal and know when to make changes to your goal if your not having any results.
What’s the one goal you want out of your marketing campaign? Is it to drive people to your website or is it to get them their just to fill out a lead form on your website? Do you want to drive traffic to your website?
Set an action in place for people to take. Make sure you are very specific in what your wanting. Example: “I want people to visit my site and register.”
Make sure your very clean about your goals. Know what your goal is and know what you are looking for in that goal. If your not clean then you could be wasting a lot of your time on your social media marketing campaign. Make sure you get your act together before you start. and then it will all fall into place once you have started.

2. Setting a result that is an expected goal. Specify a number/percent/dollar amt that you have in mind.
From this point on you need to consider what is a successful goal or result you are expecting. It could be a dollar amount,a number that you have in mind to increase your traffic or a percent of increase you are expecting to have in your goal. It could be a listing of new clients or new customer you expect.
Making a goal or assigning what your shooting for gives you something to drive for. and also it it give you a number or figure you can assign to. It is only a check point or a desire state your looking for. You are looking for out come and results from your goal you are about to commit to. If you are not reaching good results in your plan then you should look at it and you may want to downgrade your goal or make changes in your plan. socail media marketing campaign should be one that can be reach with a reasonable amount of work.

3. Work with only one platform
Working with many social platform can be very hard cause of the time involved.
By working with one you can focus on that particular platform and not get thin in your marketing campaign. You can also spend less time if using only one. By focusing on a single platform you can devote more effort to understanding the platform features and implementing the techniques to leverage them well.
The more campaigns you have could mean more fail thru rate or poor execution or just not by having the knowledge of all the platform of all of them. Often that stems from not understanding the right steps to take or not knowing the social platform well enough to use advanced features that really can move the needle.

4. Create a written social media marketing campaign plan.
Take the time and write a plan that make sure you use all the fact and figures you need in your plan. Look at the money to be spent. Look at the time to be spent. And are you the one who is going to work the plan or hire someone to do it for you. Remember it is your responsibility to manage it from the start to the finish. Again it is all about how you work the plan.

5. Build in a visual social media marketing campaign plan.
In today market place the best most successful social media marketing campaigns have some type of visuals involved. An image. A video. An info graphic. Visuals bring social media to life. A visual catches more attention better than text alone. Visuals are more likely to go viral or at least get shared by others. A good example of this is YouTube. Many good website are now using YouTube as an advertising video. They not only make the video of their site and what they are selling but also asking you to sign in to a subscription so that you will keep coming back to visit the site. It also create more traffic.
If you plan on making a video you should consider using a professional that do that for a business. Also if you decide to make one you could make it unique and that would bring in more traffic. But allow yourself time and money to do this cause it also take more time for this special event.

6. Monitor and tweak
A huge mistake often takes place especially for the new ones. They tend to over look the tools or programs that they can get by doing a little research on the internet. Never take the social media marketing campaigns as a fix and for get it. It is always a revolving plan.
you do need to check it often to see what is working toward you plan and if not you may need to change some small things. To do this make sure you have a tool/program in place that once you make the change it will cover the total plan. It could change your goal.
If one technique is working well, you might want to do more of it. You may even want to add a new social program to it. For instance, if you have a Facebook advertising campaign under way, with 4 different ad messages then add another one., and one results in more conversions than the others, you might want to allocate more money to the budget. If for an example you get a bad tactic gets a poor response, do less of that. Always be adjustable.
The point is, if you’re closely watching your social media marketing campaigns , you can adjustments on the fly. Learning all the information after your campaign ends doesn’t help . But you do need to watch it while the campaign is going on.
Follow these suggestion to make your next social media marketing campaign run like a well-oiled machine. And get amazing results.
Good Luck on your campaign. These free tips were written by Joe Hand
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