Website Revenue Building Tricks of the Trade: Google AdSense
The main hurdle blocking a person or business from going online is figuring out how to pay for the site. Many times the solution to this problem is including advertising on their website. Google AdSense is a service that helps Google AdSense advertisements find their way onto websites. These ads pull in lots of traffic into the website host and the advertiser’s location. However, the most profitable Google ads are placed only on the most relevant websites.
Over 150,000 Google Adword adverts are part of Google AdSense. Although these ads are placed in your website for free, website owners must qualify. Qualification depends on how best suited your site is for certain ads. Much like an agency picking the best magazines to place certain ads, AdSense picks your site and gives you a selection of ads to place in your website. The advantage of this system is you don’t have to go out and convince advertisers to buy space in your site. As long as Google AdSense has reviewed your site and your happy with their selections, you can put these ads on any of your web pages for free. Instead, Google AdSense reviews your site and suggests relevant ads. You do have the option to turn down ads if the advertiser is a close competitor.
Okay, so how do you make the shoe fit? Only the sites that are scanned by AdSense and meet AdSense’s criteria can offer these advertisements. Basically, Google wants to make sure your site has high quality “content” and is well constructed, without lots of “under construction” pages or broken links. How do know if your content is of their standards? Well, no one exactly knows what AdSense Mediabot is looking for since it tends to adjust its criteria from time to time. However, you can have a good idea by using lots of relevant keywords and phrases. You can also check out https://www.google.com/adsense/policies for its guidelines. Generally, a website with any “questionable” material such as sexual content or profane language will be rejected. Also, pure directory sites are not qualified to display Google Adword adverts.
By increasing your content relevancy, you can qualify for the best revenue producing Adword adverts. This also creates a win-win scenario for your website whereby great content attracts more visitors, increases your position in the search engine results and motivates your visitors to click-through ads if you qualify for ads that highly relate to their needs. Since better content positions you as an expert on the material, visitors are also more likely to return. If you’re not able to produce the content yourself, check out free content and paste it into your website. Some free content sources include AAGeneral.com or AABusiness.com. However, original content tends to get the best results. As soon as AdSense Mediabot approves your site, you can start pasting AdSense codes into your site. These codes display different styles of ads and the ad. Some styles that traditionally get the most click-throughs are “leader board” and “skyscraper”. Many experts think this approach to content and advertising is hurting the integrity of web content and
advertising. However, other experts claim this approach actually helps visitors truly get what they’re searching for.
When a visitor clicks on the ad, the site starts building revenue. Whether its a penny a click or $5 a click, you can check your revenue by logging into your AdSense account online. Does AdSense make sense for your site? Many website publishers like About.com think so. So do many small publishers like blog gurus. In so many ways, AdSense is a website revenue builder that makes your online presence profitable and affordable.
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